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83% Of All Young Consumers Were Asked To Give A Review Recently
Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all clients to post a review on their business.
Source: Brightlocal
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
Irrespective of how captivating your marketing is, you still require customer reviews. There is no skirting around it. Customers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All
According to consumer review data, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings stats, we found out that a company needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements choose to take note of consumers' suggestions online.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies really utilize them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
95% Of Unsatisfied Customers Will Return To A Business If A Business Deals With Problems Quickly And Effectively
Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Generally, 142 million consumers visit Yelp monthly. This is as great a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews remain without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
86% Of Consumers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal