72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of companies have excellent and awesome rankings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers creates trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation does not impact just the clients. Potential employees also look at scores and read reviews.

Source: Deloitte

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

15 Percent Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of possible clients will not even think about working with a company they can't discover opinions about.

Source: Statuslabs