70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

US Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.

Source: Statista

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

The Majority Of People Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two thirds of businesses have great and awesome ratings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra