61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two thirds of companies have exceptional and awesome ratings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Product Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent

User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Since They Desire To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.

Users come since they have already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation doesn't impact just the consumers. Prospective employees likewise look at scores and take a look at reviews.

Source: Deloitte

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias