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Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews stats, Facebook impacts over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.
Source: RevLocal
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
Reviews Published On Twitter Can Improve Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
If They Were Asked, 77% Of Consumers Would Undoubtedly Leave A Review
More than a 35% would post a review to inform others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other people with their decision making process.
Source: Podium
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics show the general popularity of a website can only go so far when it pertains to trust.
Source: Review Trackers
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of businesses have great and awesome rankings. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Normally, 142 million customers visit Yelp monthly. If you haven't declared your totally free Yelp business page, this is as great a time as any.
Source: RevLocal