90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your consumers develops trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably generally flourish, review websites help make sure of that.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation does not impact just the consumers. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

The Majority Of Consumers Aged 25-34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

77% Of Customers Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require client reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine