Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

The Typical Review Word Count Has Become 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Submit A Review

More than a 35% would do it to educate others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

82% Of Customers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or A Product And Wish To Get The Truth About The Businesses Product Or Services.

Review sites are locations that people go to get the facts about a service, item or business. Since they have currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal