Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Just 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Google Represents 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Consumers Could Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The more detailed other users describe your service or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential customers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs