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64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying decisions.
According to social media reviews data, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.
Source: RevLocal
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If A Business Manages To Solve Issues Rapidly And Efficiently, 95% Of Disappointed Customers Will Return To A Business
Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact utilize them.
Although we now understand why customer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
89% Of Individuals Prefer To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, clients choose to read reviews on their phones.
Source: Statista
89% Of Customers Read A Companies Reactions To Reviews
Not only do many individuals read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra