Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers will not even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the potential clients are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your clients happy is more important than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star rating.

Source: Brightlocal

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Definitely Submit A Review

More than a 35% would post a review to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.

Although we now understand why client reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs