64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as guidance from friends and family.

Source: Brightlocal

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Nearly a third of consumers say written reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating actually helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews remain without a reaction. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers check out Yelp each month. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Because the vast majority of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of many that highlight the importance of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for organizations with an ideal five star ranking.

Source: Brightlocal