95% Of Unhappy Customers Will Go Back To A Company If A Company Manages To Fix Problems Quickly And Effectively

Consumers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing choices are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers check out Yelp monthly. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Because They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.

Review sites are locations that customers go to get the facts about a service, item or business. Because they have actually already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista