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98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website
Typically, 142 million consumers check out Yelp every month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now understand why client reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
82 Percent Of Customers Go To Review Websites Since They Wish To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Product Or Services.
Review websites are places that customers go to get the truth about a item, service or business . Users come because they have actually currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Staying connected with your consumers creates trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are happy to spend more cash with a company.
Source: Statuslabs
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need consumer reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and rating data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
83% Of Clients Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to take notice of customers' recommendations online.
Source: Statuslabs
74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online ratings data, we learnt that a company needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really often'.
Source: Trust You
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz