Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

More Than Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the vast bulk of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your clients creates trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential consumers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business

This stat is one of numerous that highlight the importance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for businesses with a best five star rating.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You