61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of companies have good and exceptional ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Customers Choose To Discover A Business Via Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

89% Of Buyers Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, customers choose to read reviews on their mobile phones.

Source: Statista

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation does not impact simply the clients. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics expose that four out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they realize the huge effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are searching for. Practically a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

Consumers Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your consumers develops trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo