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49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who take note of the number of reviews is presently at 46%.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
Google Represents 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
More Than Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
The Typical Review Length Has Actually Become 65% Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics show the general popularity of a website can only go so far when it pertains to trust.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management stats indicate a company's reputation doesn't affect simply the clients. Potential employees also take a look at ratings and read reviews.
Source: Deloitte
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat customers well usually prosper, review sites help make certain of that.
Source: Statuslabs
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Consumers Read A Companies Responses To Reviews
Not only do most clients check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
83% Of All Younger Shoppers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did post a review. Overall, businesses have asked 66% of all consumers to give a review on their business.
Source: Brightlocal