53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those invited, 80% of customers did leave a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

89% Of Consumers Read A Businesses Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Choose To Learn About A Business Via Posts And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Staying connected with your consumers creates trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a site can only go so far.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to customer review data, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista