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Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings data, we discovered that a business requires to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
Because They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.
Review websites are locations that people go to get the truth about a business, services or product . Since they have already formed a buying decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or a lawyer.
Young people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and score data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
70 Percent Of Consumers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
89% Of Clients Want To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, clients choose to read reviews on their phones.
Source: Statista
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a site can only go so far when it comes to trust.
Source: Review Trackers