70 Percent Of Consumers Choose To Discover A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

US Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.

Source: Statista

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and awesome scores. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we found out that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Google Accounts For 57.5% Of All Reviews World Wide

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats show that 63% of client reviews stay without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo