63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of potential clients will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

83% Of All Younger People Were Asked To Submit A Review Recently

Of those asked, 80% of clients did submit a review. Overall, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There's no way around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat clients well typically prosper, review sites help make certain of that.

Source: Statuslabs

89% Of Individuals Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile browser, people young and old choose to read reviews on their phones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the vast bulk of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company

This stat is among many that highlight the significance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star rating.

Source: Brightlocal