64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as advice from friends and family.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Give A Review

More than a 35% would submit a review to educate others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Business

This stat is among many that show the significance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57% of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a perfect five star rating.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal