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73% Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear individuals aren't pleased with ratings alone.
Written reviews make the statistics appear more genuine which is what the prospective clients are looking for. Nearly a third of consumers say written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as recommendations from friends and family.
Source: Brightlocal
Because They Desire To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.
Review websites are locations that customers go to get the truth about a business, service or product . Since they have currently formed a buying decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Income
Businesses that treat clients honorably normally prosper, review websites help ensure of that.
Source: Statuslabs
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two-thirds of companies have outstanding and great ratings. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats show a business's reputation does not impact simply the customers. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing choices are made quickly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
If They Were Asked, 77% Of Consumers Would Probably Give A Review
More than a 35% would post a review to advise others about their customer experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to post a review to assist other individuals with their choice making process.
Source: Podium
83% Of All Young Shoppers Were Invited To Submit A Review Recently
Of those invited, 80% of consumers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an unassailable impact on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal