77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still need client reviews. There's no way around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online scores data, we learnt that a business requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Shoppers Prefer To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, individuals prefer to read reviews on their cell phones.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Published On Twitter Can Help Increase Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When customers need to select a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews go on without a response. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Nearly a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista