Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When customers need to choose a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

The Typical Review Length Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores data, we found out that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly generally succeed, review websites help make sure of that.

Source: Statuslabs

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two-thirds of companies have exceptional and awesome ratings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no other way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs