63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Keeping in touch with your customers creates trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as guidance from friends and family.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well normally flourish, review sites help make certain of that.

Source: Statuslabs

US Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick an attorney or a medical professional.

Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Company

This stat is among many that highlight the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for companies with a best five star ranking.

Source: Brightlocal