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74% Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings data, we learnt that a company requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Usually, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
15 Percent Of People Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of possible customers won't even consider working with a company they can't find opinions about.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Nearly a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Considering that the large majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
If They Were Asked, 77% Of Customers Would Most Likely Post A Review
More than a 35% would leave a review to advise others about their consumer experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other people with their decision making process.
Source: Podium
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks