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15% Of Users Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of prospective clients won't even think about working with a business they can't find opinions about.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall two thirds of companies have excellent and awesome rankings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
The Majority Of Best Selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating actually helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
USA Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Don't depend on that fact alone.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo