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53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Only 6% Of Consumers Do Not Rely On Customer Reviews At All
According to customer review stats, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how appealing your marketing is, you still require consumer reviews. There is no other way around it. Clients are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Consumers Might Spend 31% More With A Business That Has Terrific Reviews
Take note of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
67% Of Consumers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have an enormous effect on their decision when clients have to choose a solution provider.
Source: DemandGenReport