73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a third of customers state written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

89% Of Customers Browse A Companies Feedback To Reviews

Not only do most individuals check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

77% Of Clients Would Give A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

15% Of Clients Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are likely to trust a local business.

Source: RevLocal

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo