49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Most Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall score.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation doesn't impact simply the clients. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a physician.

Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review stats, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra