77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now know why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of companies have great and outstanding scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads select to pay attention to consumers' recommendations online.

Source: Statuslabs

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings data, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

USA Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

The Average Review Length Has Gotten 65% Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc