Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

89% Of Shoppers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people young and old prefer to read reviews on their mobile phones.

Source: Statista

77% Of Consumers Would Give A Review If They Were Asked

More than a 35% would do it to educate others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

83% Of All Young Customers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

USA Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When customers have to select a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal