73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the potential customers are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of companies have excellent and great ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal

89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

60% Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

70 Percent Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

82 Percent Of Customers Go To Review Websites Since They Wish To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Review websites are places that people go to get the facts about a service, business or item . Because they have actually currently formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal