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72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
Regardless of how appealing your marketing is, you still need customer reviews. There's no other way around it. Customers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Posted On Twitter Can Boost Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Software Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reply. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an unassailable effect on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as advice from loved ones.
Source: Brightlocal
89% Of Consumers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile browser, customers prefer to read reviews on their mobile devices.
Source: Statista
60% Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and rating stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias