61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of companies have exceptional and good ratings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores data, we found out that a business needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can only presume when it comes to trust.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers check out Yelp each month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be clients are searching for. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

95% Of Disappointed Consumers Will Return To A Business If A Company Deals With Issues Rapidly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Consumers Would Certainly Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine