Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Customers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need client reviews. There's no other way around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70% Of Customers Prefer To Learn About A Business Via Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to pay attention to consumers' suggestions online.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Business

This stat is one of many that highlight the value of online ratings. Now that news of client fulfillment travels this quick, keeping your clients delighted is more vital than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for organizations with a best five star rating.

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have exceptional and good rankings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% boost.

Source: RevLocal

89% Of Clients Browse A Companies Responses To Reviews

Not only do most consumers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Most Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal