95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Manages To Resolve Issues Quickly And Efficiently

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

70% Of Consumers Choose To Discover A Business Via Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

89% Of Customers Want To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, people prefer to read reviews on their mobile phones.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings stats, we found out that a business needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista