60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Customers Like To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their smart phones.

Source: Statista

Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Clients Would Post A Review

More than a 35% would leave a review to advise others about their customer experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

American Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to customer review statistics, a massive 19% of customers constantly rely on online reviews and never a purchase without reading reviews first.

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

When consumers have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport