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73% Of Consumers Think Client Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with scores alone.
Written reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as advice from friends and family.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
Consumers Could Spend 31% More With A Business That Has Terrific Reviews
Take notice of this statistic. The better other users describe your product or service, the more cash you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
67% Of Customers Claim Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have a massive impact on their decision when clients have to select a solution provider.
Source: DemandGenReport
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick an attorney or a doctor.
Younger people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews
Keeping in touch with your customers creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
15 Percent Of People Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of potential consumers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers