Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

American Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

A Lot Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Consumers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the prospective clients are searching for. Nearly a third of consumers say written reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

89% Of Clients Want To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, folks choose to read reviews on their smart phones.

Source: Statista

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of companies have good and outstanding ratings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

95% Of Disappointed Customers Will Return To A Company If A Business Deals With Issues Quickly And Efficiently

Clients don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are going to invest more money with a business.

Source: Statuslabs

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

70% Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly typically flourish, review websites help ensure of that.

Source: Statuslabs