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Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have an enormous impact on their decision when customers have to select a solution provider.
Source: DemandGenReport
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Clients are still willing to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general appeal of a site can just presume when it concerns trust.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you quickly choose one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
83% Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads choose to focus on customers' suggestions online.
Source: Statuslabs
The Average Review Word Count Has Become 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal
If A Company Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Go Back To A Business
Clients do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
American Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista