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Over Half Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
89% Of Shoppers Like To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, people choose to read reviews on their cell phones.
Source: Statista
83% Of All Younger Customers Were Asked To Post A Review Recently
Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all customers to give a review on their company.
Source: Brightlocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the same weight as recommendations from friends and family.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Normally, 142 million customers go to Yelp monthly. This is as good a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista