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Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.
Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Customers Could Spend 31% More With A Business That Has Great Reviews
Pay attention to this statistic. The better other users describe your service or product, the more cash you can charge and customer review stats show us precisely how much more.
Source: Martech Zone
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Typically, 142 million consumers check out Yelp on a monthly basis. This is as good a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Online Item Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge effect user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically 2 out of 3 companies have great and outstanding ratings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
15% Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible customers won't even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
72% Of Customers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine