Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

The Majority Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the large bulk of consumers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of prospective customers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as guidance from friends and family.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal