70% Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the vast majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

82% Of Customers Go To Review Sites Due To The Fact That They Want To Buy A Service Or An Item And Want To Get The Facts About Business Services And Products.

Users come because they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Certainly Give A Review

More than a 35% would leave a review to notify others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

The Majority Of People Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Majority Of Customers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that highlight the importance of online scores. Now that news of customer fulfillment travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a perfect five star ranking.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday