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More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When customers have to select a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
98% Of Yelp's Browsers Bought From A Business They Found On The Website
Normally, 142 million customers visit Yelp every month. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
Most Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to consumer review statistics, a whopping 19% of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
United States Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.
Source: Statista
Software Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as suggestions from loved ones.
Source: Brightlocal
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Considering that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a website can just presume when it pertains to trust.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats reveal that four out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of potential customers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs