77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews go on without a reaction. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are even more inclined to hire a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

83% Of All Younger Shoppers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

70% Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of companies have outstanding and good rankings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Consumers Would Likely Submit A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium