If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Company

This stat is among many that illustrate the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers happy is more important than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with a best five star ranking.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 6% Of Customers Do Not Trust Client Reviews At All

According to client review statistics, a tremendous 19 percent of customers constantly trust online reviews and never a purchase without checking out reviews first.

Source: Statista

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a service provider.

Source: DemandGenReport

Reviews Shared On Twitter Can Increase Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the large bulk of consumers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from loved ones.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective clients are searching for. Almost a third of customers state composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista