Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

89% Of Shoppers Like To Read Reviews On Their Smart Devices

Be it through an app or a mobile web browser, people young and old prefer to read reviews on their mobile phones.

Source: Statista

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% increase.

Source: RevLocal

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a website can only presume when it concerns trust.

Source: Review Trackers

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a response. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are searching for. Nearly a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically two thirds of businesses have great and awesome scores. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone