95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million consumers go to Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

More Than Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

70% Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do a lot of clients check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not affect just the clients. Prospective team members likewise look at ratings and read reviews.

Source: Deloitte

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider

When customers need to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra